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On Reddit, I ran across a rather ballsy yet amazing way of using a negative review. A local resort had a negative review on Yelp from a patron who found their ski slopes too hard. This won’t work for most businesses, but I loved what they did. In a past life, I worked as a graphic designer and I can say, first-hand, that ideas like this usually get lost in “decision by committee”. Props to Snowbird for letting this ad see the light of day. You’ve garnered new fans because of it. I’m sure that there are people from all over who have since decided that this is the resort they want to visit because of this.