Case Study: Georgia Roofing Company
Customer #1397
Primary Goal
Increase QUALITY of leads
Sales team was getting burned out
Secondary Goal
Increase VOLUME of leads since they had the ability to scale
Our Solution
Install a Lead Generation Configurator to their existing website.
Baseline Stats
Average Monthly Traffic: 1267
This is pretty typical in the industry
Analysis: Before
12 leads/mo (0.95% conversion rate)
Industry average is around 1%
Analysis: After
37 leads/mo (2.92% conversion rate)
This equals a 308% lift in conversions
Our 21-Point Lead Quality Comparison
We replaced our “Schedule Inspection” button with a “24/7 Pricing Estimate” button that links to our Configurator and within a few months, we were expanding our team to handle the new jobs. These leads are gold!
Gary H.
Newark, NY
The configurator leads are, BY FAR, the best leads we’ve ever worked with. That is all.
Louisville, KY
“We have closed more business specifically because of our Configurator that we are having to turn down jobs. This has allowed us to stop doing the less profitable work and focus on the more profitable projects.”
Madison, WI
I know when we signed up, we were told that you focus on quality leads over quantity. But in reality, we are getting both! Our lead quality has gone way up, but our quantity is also outperforming our previous efforts.
Allentown, PA
“I have been getting leads from more sources than I can count for over two decades. Most of those leads have taken a LOT of effort to close, IF we can even reach them. The leads we get from our configurator are literally the best I’ve gotten.”
Javier P.
Houston, TX
“I honestly didn’t think this would beat what we had been doing for the past several years. I was wrong. the ROI on these leads are through the roof! These are the only leads we get that my guys fight over.”
Keith H
Spokane, WA